Comwell
BRANDING
STRATEGY
Overview
Comweel faced a challenge: how to effectively allocate its marketing budget between generating new leads and retaining existing clients. With the introduction of new services and locations, it was crucial to maximize outreach while also strengthening the loyalty of current clients, all within a tight budget.
Solution
To maximize efficiency, the entire budget was focused on a single strategy that cleverly addressed both goals: retaining existing clients and attracting new ones. The approach centered around loyal customers—with a little twist 😉
Guests who had stayed at Comwell at least twice received a personalized thank-you letter. In it, they were introduced to Comwell’s new services and improvements. Attached was a coupon offering a discount on their next stay, along with an invitation to bring a guest at a reduced rate. This incentivized both repeat visits and word-of-mouth referrals in one go.
Comwell
BRANDING
STRATEGY
Overview
Comweel faced a challenge: how to effectively allocate its marketing budget between generating new leads and retaining existing clients. With the introduction of new services and locations, it was crucial to maximize outreach while also strengthening the loyalty of current clients, all within a tight budget.
Solution
To maximize efficiency, the entire budget was focused on a single strategy that cleverly addressed both goals: retaining existing clients and attracting new ones. The approach centered around loyal customers—with a little twist 😉
Guests who had stayed at Comwell at least twice received a personalized thank-you letter. In it, they were introduced to Comwell’s new services and improvements. Attached was a coupon offering a discount on their next stay, along with an invitation to bring a guest at a reduced rate. This incentivized both repeat visits and word-of-mouth referrals in one go.
Comwell
BRANDING
STRATEGY
Overview
Comweel faced a challenge: how to effectively allocate its marketing budget between generating new leads and retaining existing clients. With the introduction of new services and locations, it was crucial to maximize outreach while also strengthening the loyalty of current clients, all within a tight budget.
Solution
To maximize efficiency, the entire budget was focused on a single strategy that cleverly addressed both goals: retaining existing clients and attracting new ones. The approach centered around loyal customers—with a little twist 😉
Guests who had stayed at Comwell at least twice received a personalized thank-you letter. In it, they were introduced to Comwell’s new services and improvements. Attached was a coupon offering a discount on their next stay, along with an invitation to bring a guest at a reduced rate. This incentivized both repeat visits and word-of-mouth referrals in one go.